levi’s make our mark
As part of its “Make Our Mark” campaign, Levi’s footed the bill for the Station to Station train – a roving art experience assembled by experimental artist Doug Aitken that combines technology, art and music. Four digital art projects hosted on the #Makeourmark site asked people to post on four simple questions using social channels and collaborate with the artist and events happening on board the train. To connect the artists with the audience we created The Maker Tools.
The tools included a 1939 Graflex Speed Graphic Camera and a 1953 Bolex B-8 Video Camera that post to Instagram, a 1953 Gibson ES-125 Guitar linked to Soundcloud, and a 1901 Underwood No. 5 Typewriter that posts to Twitter. We asked artists like Pharrell, Cat Power and Dave Eggers to create art pieces with the tools using an RFID leather bracelet to sync and share art projects that answered one of its campaign’s questions.